Samsung appears to confirm that Apple's iPhone Duo launch boosted sales of its Galaxy Z8 foldables, with European Z Fold 8 sales up 45% and search volume spiking 460% around the iPhone Duo announcement. Samsung attributed the surge to heightened interest, though Z Flip 8 sales reportedly remained flat, likely because Apple didn't release a flip-style device.
Background
Apple entered the folding phone market with the iPhone Duo in September 2026, directly competing with Samsung's established foldable lineup. Samsung has been the dominant player in the foldable space but faces growing competition from Apple.
- Source
- Ars Technica
- Published
- Oct 23, 2026 at 02:49 AM
- Score
- 7.0 / 10