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The next-gen Xbox won’t cost you $1,800. It can’t. Can it?

Fortune reports the next Xbox could cost $1,200–$1,800 at its 2028 launch, sparking immediate skepticism. The author argues Microsoft likely won't actually price it that high, citing Phil Spencer's own comments that people won't pay that much, and former exec Mike Ybarra's view that releasing at that price would be unwise.

Background

Microsoft is developing its next-generation Xbox console, expected to launch around 2028, as part of its ongoing hardware strategy alongside its Game Pass subscription service.

Source
The Verge
Published
Oct 23, 2026 at 07:00 AM
Score
7.0 / 10