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Pennsylvania will require labels on AI-generated ads

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, mandating disclosure labels on AI-generated ads including images, videos, audio, and text. The state becomes one of the first to require such AI content disclosures regardless of where the ads appear.

Background

Several U.S. states have been moving toward regulating AI-generated content, but comprehensive disclosure laws remain rare. This legislation follows growing public concern about AI-generated media being used deceptively in advertising.

Source
The Verge
Published
Oct 25, 2026 at 02:32 AM
Score
7.0 / 10