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Tesla gave up the EV crown. Now it wants to win the autonomy race.

Tesla is pivoting from leading the electric vehicle market to competing in autonomous driving, eyeing recurring revenue from software and AI services. A potential merger with SpaceX could accelerate this shift as automakers seek higher-margin business models beyond vehicle sales. Chinese rivals are already ahead in EVs while also investing heavily in autonomous technology.

Background

Tesla pioneered the modern EV market but now faces intense competition from Chinese manufacturers like BYD. The automotive industry is increasingly focused on monetizing software and AI rather than relying solely on hardware sales.

Source
Ars Technica
Published
Oct 26, 2026 at 10:30 PM
Score
6.0 / 10