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Ford promises not to sell your driving habits to data brokers

Ford has announced a new privacy commitment promising never to sell customer driving data to third-party data brokers. The automaker plans to use anonymization and aggregation techniques to protect user information while still leveraging data for safety improvements.

Background

Several automakers have faced legal and regulatory scrutiny over sharing vehicle telematics data with data brokers without proper authorization, making this a competitive differentiator for Ford.

Source
The Verge
Published
Nov 3, 2026 at 03:05 AM
Score
5.0 / 10