The New York Times is in exclusive negotiations to acquire Letterboxd, a popular movie tracking and review platform, for $330 million. Letterboxd has grown from 3 million users in early 2021 to 28 million by April 2026, with over half of users under 35 and projected earnings of $15 million this year. Competitors A24 and Sony were also interested but A24 was reportedly priced out.
Background
The New York Times Company has been diversifying its digital offerings beyond traditional journalism, making strategic acquisitions in tech and media spaces. Letterboxd has become one of the most popular movie social networks, attracting a young, engaged audience that complements media companies seeking to reach younger demographics.
- Source
- TechCrunch
- Published
- Nov 6, 2026 at 08:07 AM
- Score
- 6.0 / 10