Amazon is launching a text-based Alexa shopping feature that lets U.S. customers interact with the AI agent via text messages to search for items, add to cart, and make purchases using natural language. The rollout comes after Amazon blocked Meta's Muse from accessing its site and is timed just before the holiday shopping season.
Background
Amazon has been expanding Alexa's capabilities with AI-powered features, and the consumer AI agent market is rapidly growing with competitors like Meta's Muse and OpenAI's agents. Amazon previously blocked Meta's Muse from scraping its site in September 2026.
- Source
- TechCrunch
- Published
- Nov 6, 2026 at 10:10 PM
- Score
- 6.0 / 10