Media companies are entering a second wave of video investment, building on strategies pioneered over a decade ago when publications poured resources into social media video efforts to reach larger audiences and generate new revenue streams.
Background
Since the mid-2010s, traditional and digital media outlets have increasingly shifted focus to video content, driven by platforms like TikTok, YouTube, and Instagram. This trend accelerated further during the pandemic as consumption habits shifted online.
- Source
- The Verge
- Published
- Nov 8, 2026 at 09:00 PM
- Score
- 5.0 / 10