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OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

OpenAI has rolled out new business profiles for ChatGPT, aiming to turn it into a more robust consumer discovery engine similar to Google. The update empowers businesses to create and manage their own profiles on the platform.

Background

OpenAI continues to expand ChatGPT's capabilities beyond conversational AI into practical tools and services. This move reflects growing competition between AI platforms in the consumer search and discovery space.

Source
TechCrunch
Published
Nov 11, 2026 at 02:49 AM
Score
5.0 / 10