Google has launched the Pixel Tag, a $29.99 item tracker designed as a direct competitor to Apple's AirTag for Android users. The device features Bluetooth and ultra-wideband precision finding, a built-in 80dB speaker, and a physical button, working with the Find Hub app across Android devices including Pixel Watches.
Background
Apple's AirTag has dominated the item-tracking space since its 2021 launch, leveraging billions of active iPhones in its Find My network. Google has long faced challenges building a comparable ecosystem for Android users, making this launch a significant step in closing that gap.
- Source
- TechCrunch
- Published
- Nov 11, 2026 at 02:49 AM
- Score
- 6.0 / 10