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X launches its own clipping feature to spur influencer engagement

X has launched its own video clipping feature, allowing users to cut long videos into short, shareable clips designed to go viral. The move is aimed at boosting influencer engagement on the platform by giving creators built-in tools similar to those offered by competing social media services.

Background

Video clipping has become a staple of content creation on platforms like TikTok and YouTube, enabling creators to repurpose long-form content into bite-sized viral clips. X has been working to improve its video ecosystem to compete more effectively in this space.

Source
TechCrunch
Published
Nov 11, 2026 at 09:02 AM
Score
5.0 / 10