The EU Commission has proposed the Digital Fairness Act to target exploitative online practices such as misleading pricing, addictive features like loot boxes, and undisclosed influencer marketing. Aimed at protecting consumers of all ages, the legislation seeks to make digital marketplaces fairer by regulating manipulative design and marketing tactics across gaming, social media, and e-commerce platforms.
Background
The EU has been increasingly active in digital regulation, with existing frameworks like the Digital Markets Act (DMA) and Digital Services Act (DSA) setting precedents for platform accountability. This proposed act extends consumer protection to tackle psychological manipulation and transparency gaps in online commerce.
- Source
- The Verge
- Published
- Nov 12, 2026 at 02:13 AM
- Score
- 8.0 / 10