Toyota is reviving the Scion badge as an experimental mobility incubator rather than its original youth-market hatchback mission. The first Scion vehicle will be a Japanese-style kei truck manufactured in Indiana, catering to surging US demand for kei vehicles that has exceeded 30,000 imports since 2020.
Background
The Scion brand was originally launched by Toyota in 2003 to target younger buyers but was discontinued in 2016. Kei trucks are Japan's light-vehicle class, known for their compact dimensions and practical utility.
- Source
- The Verge
- Published
- Nov 12, 2026 at 01:09 AM
- Score
- 7.0 / 10