Ferrari's new Luce EV, its first all-electric vehicle designed with input from Jony Ive's LoveFrom, has faced criticism from fans for its unconventional design that breaks from traditional Ferrari styling. The vehicle's unveiling was followed by a significant drop in Ferrari's stock price, despite high-profile promotion attempts. The Luce features a 1000hp powertrain and includes design elements that attempt to maintain Ferrari's signature driving experience, including simulated engine sounds.
Background
Ferrari is a legendary Italian luxury sports car manufacturer known for its high-performance vehicles and racing heritage, making its entry into the EV market a significant industry development. Jony Ive is the former Chief Design Officer of Apple, known for his minimalist design approach on products like the iPhone and MacBook.
- Source
- The Verge
- Published
- May 28, 2026 at 04:22 AM
- Score
- 5.0 / 10