Amazon Prime Video is introducing a vertical video feed called 'Clips' that shows short-form content from its shows and movies, similar to TikTok. The feature, which appears on the app's homepage, offers personalized recommendations based on viewing history and allows users to jump to full titles or add them to their watchlist. This follows similar moves by Netflix and Disney+ to incorporate short-form video feeds into their platforms.
Background
Streaming platforms are increasingly adopting short-form vertical video feeds to compete with social media platforms like TikTok and Instagram Reels, which have popularized this format for content discovery.
- Source
- The Verge
- Published
- May 9, 2026 at 04:19 AM
- Score
- 5.0 / 10