Amazon is reportedly developing a new smartphone with Alexa as the central feature, according to Reuters. The device is being created by Amazon's Devices and Services division and will include personalized features to better integrate Amazon's ecosystem of apps like shopping, Prime Video, and Prime Music. This represents Amazon's renewed attempt to compete in the smartphone market after the failure of its Fire Phone in 2014.
Background
Amazon previously attempted to enter the smartphone market with the Fire Phone in 2014, which failed commercially due to high pricing and limited app ecosystem. The company has since found success with Alexa-powered smart speakers and other smart home devices.
- Source
- TechCrunch
- Published
- Mar 20, 2026 at 10:51 PM
- Score
- 6.0 / 10