Apple CEO John Ternus declared at the company's Surprise and Shine event that the iPhone remains the best AI device available, describing it as the ideal 'intelligent personal hub' with on-device processing, always-on connectivity, and seamless integration. Apple is doubling down on its existing hardware ecosystem rather than building new AI-specific devices, while also emphasizing stronger data privacy protections than its competitors.
Background
John Ternus has taken over as Apple CEO from Tim Cook, who now serves as executive chairman. Apple has been working to integrate AI across its product lineup while maintaining its privacy-focused brand positioning against rivals like Google, OpenAI, and Samsung.
- Source
- TechCrunch
- Published
- Sep 10, 2026 at 01:36 AM
- Score
- 6.0 / 10