Apple has confirmed it will begin showing ads in its Maps app starting this summer in the US and Canada. Businesses will be able to pay for prominent placement in search results and a 'Suggested Places' section, similar to App Store advertising. Apple emphasizes that user location data will remain on-device and won't be tied to Apple accounts or used for tracking.
Background
Apple has traditionally positioned itself as more privacy-focused than competitors, with fewer ads across its ecosystem. However, the company has been gradually expanding advertising opportunities in various services as its Services division becomes increasingly important to revenue.
- Source
- Ars Technica
- Published
- Mar 25, 2026 at 02:04 AM
- Score
- 6.0 / 10