Apple is reportedly exploring development of a screenless fitness tracker similar to Whoop's form factor, currently in prototype stage with an expected launch no sooner than 2028. This comes as Apple enters a new leadership era under CEO John Ternus and seeks to diversify its wearable portfolio beyond the Apple Watch.
Background
Apple has dominated the smartwatch market with Apple Watch but has not entered the dedicated fitness band space dominated by players like Whoop, Fitbit, and Garmin. The fitness band segment focuses on simplified, subscription-based health tracking without screens.
- Source
- TechCrunch
- Published
- Sep 23, 2026 at 03:27 AM
- Score
- 6.0 / 10