Apple has decided not to launch its AI assistant Siri in the EU after the European Commission denied its request for an exemption from the Digital Markets Act (DMA) regulations. The decision highlights the ongoing tension between major tech companies and EU regulators over compliance with strict digital competition rules. This move could significantly impact Apple's AI strategy in the European market and sets a precedent for how other tech giants might respond to similar regulatory challenges.
Background
The EU's Digital Markets Act (DMA) aims to ensure fair competition by regulating large tech platforms designated as 'gatekeepers.' The regulations require these companies to make their services interoperable and prevent them from favoring their own products over competitors'.
- Source
- Hacker News (RSS)
- Published
- Jun 10, 2026 at 12:13 AM
- Score
- 8.0 / 10