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Apple Music partners with Ticketmaster to power its concert discovery feature

Apple Music has partnered with Ticketmaster to enhance its Concert Discovery feature, which will now recommend live music events to users based on their listening history. This integration aims to streamline the process of finding and potentially purchasing tickets for concerts directly through the music streaming service. The move represents a strategic partnership between a major streaming platform and a leading ticketing service.

Background

Apple Music is a major music streaming service, while Ticketmaster is a dominant global ticketing platform for live entertainment events. Integrating event discovery and ticketing into streaming apps is an ongoing trend in the industry.

Source
TechCrunch
Published
Mar 25, 2026 at 01:00 AM
Score
5.0 / 10