Apple is raising subscription prices for Apple TV and Apple One by up to 20 percent, with Apple TV's monthly fee increasing from $10 to $15 and annual plans from $99 to $119. Apple One individual plans also rose from $20 to $22 monthly, continuing a pattern of price hikes across its services portfolio.
Background
Apple has consistently raised subscription prices since Apple TV+ launched in 2019 at just $5/month. Services now account for 28.1% of Apple's revenue with significantly higher profit margins than its hardware division.
- Source
- Ars Technica
- Published
- Aug 29, 2026 at 01:23 AM
- Score
- 5.0 / 10