Apple CEO John Ternus is centering the company's AI-era strategy around the iPhone as the 'intelligent personal hub,' a move that directly contrasts with Tim Cook's repeated efforts to position Apple beyond just the iPhone. Ternus is echoing Steve Jobs' 2001 strategy of confidently defending the Mac against critics predicting its demise, just months before launching the iPod.
Background
John Ternus succeeded Tim Cook as Apple CEO in 2026 after previously leading hardware engineering. Steve Jobs famously defended the Mac in 2001 before pivoting to music with the iPod, a pattern now being revisited for the AI era.
- Source
- TechCrunch
- Published
- Sep 10, 2026 at 04:58 AM
- Score
- 6.0 / 10