Apple has raised the price of its Apple TV+ streaming service from $12.99 to $14.99 per month, marking its fourth price increase in four years. The annual subscription has also gone up from $99 to $119, and Apple One bundles have seen a corresponding price bump as well.
Background
Apple TV+ launched in 2019 and has been gradually raising prices as it invests in original content production. Streaming services across the industry have been increasingly profitable and pursuing higher subscription costs.
- Source
- The Verge
- Published
- Aug 28, 2026 at 09:47 PM
- Score
- 5.0 / 10