Apple is modifying its App Tracking Transparency (ATT) prompts in parts of Europe following pressure from competition regulators who argued the current system favors Apple over third-party developers. The change gives app developers more flexibility in how they request user tracking consent.
Background
Apple's App Tracking Transparency framework, introduced in iOS 14, requires apps to obtain user permission before tracking their activity across other companies' apps and websites. EU regulators have been increasingly scrutinizing Apple's App Store practices under the Digital Markets Act.
- Source
- TechCrunch
- Published
- Sep 18, 2026 at 12:09 AM
- Score
- 6.0 / 10