Audi is set to unveil its new flagship Q9 SUV, marking the brand's first full-size SUV with a strong focus on the North American market. The vehicle features a premium interior with multiple trim options, including sustainable materials like olive wood, and a driver-focused digital cockpit inspired by the Grandsphere concept. The interior design emphasizes matte finishes and texture variety over glossy surfaces, though the exterior remains under wraps for now.
Background
The automotive industry is experiencing a shift towards SUVs, with luxury brands expanding their lineups to include larger, more premium models. Audi, as part of the Volkswagen Group, is positioning the Q9 to compete in the full-size luxury SUV segment dominated by vehicles like the BMW X7 and Mercedes-Benz GLS.
- Source
- Ars Technica
- Published
- May 12, 2026 at 06:01 AM
- Score
- 5.0 / 10