A JD Power survey of over 68,000 new 2026 vehicle owners found that the most appreciated car features are the subtle, background ones users barely notice—contrary to automakers' trend of adding large screens and complex software. The survey covered 40 automotive technologies across comfort, connected vehicles, driver assist, EVs, and smart vehicle features.
Background
JD Power is a leading consumer research firm known for its automotive quality and satisfaction surveys. Automakers have increasingly prioritized large touchscreens and software-heavy interfaces in recent years, often at the expense of usability.
- Source
- The Verge
- Published
- Sep 1, 2026 at 01:11 AM
- Score
- 6.0 / 10