Disney+ and Hulu have raised subscription prices by up to 13%, with ad-free plans jumping from $19 to $21.50/month and bundled plans also increasing across the board. The price hikes follow Disney reporting that operating income for its streaming division doubled year-over-year, and come after multiple prior increases over the past four years.
Background
Disney+ launched in 2019 and Hulu in 2008; both platforms have undergone multiple price increases since then as Disney pushes for profitability in its streaming division. The streaming wars continue to drive competition and pricing shifts across major services like Netflix and Amazon Prime Video.
- Source
- Ars Technica
- Published
- Sep 24, 2026 at 05:18 AM
- Score
- 6.0 / 10