X, formerly Twitter, has settled a multiyear legal dispute with the World Federation of Advertisers (WFA), which had accused the platform of an 'illegal boycott' after ad revenue declined following Elon Musk's $44 billion acquisition. The settlement resolves tensions between X and major advertisers over content moderation and brand safety concerns.
Background
The lawsuit arose from a sharp drop in advertising revenue at X after Musk's takeover, prompting WFA to organize advertiser pushback over content policies. This case highlighted growing tensions between social media platforms and global advertisers over moderation practices.
- Source
- TechCrunch
- Published
- Jul 29, 2026 at 11:36 PM
- Score
- 6.0 / 10