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ESA targets Anbernic emulation handhelds as "superfake" piracy enablers

The ESA has petitioned the USTR to add Chinese handheld maker Anbernic to its Notorious Markets list, alleging its devices ship with SD cards preloaded with unauthorized game ROMs through retail channels. The ESA characterizes this as a "superfake" that normalizes hardware-based piracy, though Anbernic itself does not pre-load ROMs when selling directly.

Background

Anbernic is a Chinese manufacturer known for retro gaming handhelds running Android, popular among emulation enthusiasts. The Entertainment Software Association represents major game publishers including Nintendo, Microsoft, Sony, and others in copyright enforcement.

Source
Ars Technica
Published
Oct 14, 2026 at 05:55 AM
Score
7.0 / 10