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Facebook launches a new monetization program to attract popular creators from TikTok, YouTube

Facebook has launched a new monetization program aimed at attracting popular creators from platforms like TikTok and YouTube. The company revealed it paid creators nearly $3 billion through its monetization programs in 2025, marking a 35% increase from the previous year and its highest annual total to date.

Background

Social media platforms are increasingly competing for top content creators by offering better monetization opportunities and revenue sharing models.

Source
TechCrunch
Published
Mar 19, 2026 at 12:00 AM
Score
5.0 / 10