Evernote recently tripled its subscription price from $130 to $250 per year after being acquired by Bending Spoons in 2023, joining a trend of legacy software dramatically increasing costs for loyal users. Other notable price hikes include Plex lifetime passes rising from $75 to $250 and individual plans for Quicken, Robokiller, and Inkdrop doubling. The trend reflects developer strategies to extract more revenue from established user bases rather than miscalculating value.
Background
Evernote was acquired by Italian software company Bending Spoons in 2023, prompting a major overhaul of its pricing structure aimed at maximizing revenue from its established user base.
- Source
- Ars Technica
- Published
- Oct 27, 2026 at 11:50 PM
- Score
- 6.0 / 10