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Google expands AI Search ads globally as core ad growth slows

Google is rolling out AI Search ads globally as its core advertising growth slows, marking a strategic pivot toward AI-driven ad products. The announcement accompanied Alphabet's Q3 earnings, showing 25% year-over-year revenue growth to $127.6 billion.

Background

Google has been investing heavily in AI-powered search and advertising products, including AI Overviews and generative AI ad formats. Alphabet's core ad business has faced pressure from slowing digital ad spending and increased competition.

Source
TechCrunch
Published
Oct 29, 2026 at 05:48 AM
Score
6.0 / 10