Google is introducing Universal Cart, a new feature designed to track users' shopping activities across multiple devices and retailers over extended periods. The tool aims to create a unified shopping cart experience by following users' entire shopping journey, addressing the common behavior of cross-device and multi-retailer shopping patterns.
Background
Online shopping has become increasingly fragmented, with consumers using multiple devices and platforms before making purchase decisions, creating challenges for both shoppers and retailers in maintaining a seamless experience.
- Source
- TechCrunch
- Published
- May 20, 2026 at 01:45 AM
- Score
- 6.0 / 10