Google is partnering with luxury brand Gucci to develop AI smart glasses scheduled for 2027, marking a fashion-forward approach to wearable technology. This follows Google's upcoming 'Project Aura' Android XR glasses expected this year, which resemble Meta's Ray-Ban smart glasses. The collaboration represents Google's renewed push into smart glasses after the failure of Google Glass a decade ago.
Background
Google previously attempted smart glasses with Google Glass in 2013, which failed commercially due to privacy concerns and awkward design. The company is now re-entering the market with fashion partnerships to make the technology more socially acceptable.
- Source
- The Verge
- Published
- Apr 17, 2026 at 04:31 AM
- Score
- 6.0 / 10