India's mobile app market generated a record $345 million in consumer spending in Q2 2026, up 35% year-over-year, driven by generative AI, streaming, and productivity apps rather than gaming. Revenue per download has more than doubled over the past three-and-a-half years, with digital payment adoption and growing willingness to pay for subscriptions fueling the shift.
Background
India has long been the world's largest app download market but struggled with low monetization. The rise of UPI and digital wallets has significantly lowered friction for in-app purchases.
- Source
- TechCrunch
- Published
- Aug 1, 2026 at 05:07 AM
- Score
- 7.0 / 10