Apple raised prices on the iPhone 18 Pro and Pro Max by $100, and this pricing trend extends across older iPhone models as well. Google's Pixel 11 and Samsung's Galaxy Z Fold 8 Ultra followed similar price increases, making it a broader industry-wide shift.
Background
Major smartphone manufacturers have been gradually increasing average selling prices due to rising component costs and AI-driven hardware upgrades. This year's coordinated price hikes signal a shift in consumer expectations for flagship devices.
- Source
- The Verge
- Published
- Sep 10, 2026 at 05:52 AM
- Score
- 7.0 / 10