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Licensing costs driving 90 percent of VMware users to explore options: Survey

A 2026 survey by Rimini Street found that 90% of VMware users are exploring alternatives, driven primarily by steep licensing cost increases after Broadcom's acquisition—some reports citing hikes up to 1,000%. While cost savings is a top priority for 73% of respondents, major barriers to migration include operational complexity (40%) and multi-vendor management challenges (38%).

Background

Broadcom acquired VMware in 2023 and subsequently overhauled its licensing model, ending perpetual licenses and bundling products into subscription tiers, which significantly increased costs for enterprise customers.

Source
Ars Technica
Published
Oct 6, 2026 at 08:00 PM
Score
6.0 / 10