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Meta’s AI agent is a cute little guy who’s great at spending my money

Meta has introduced Muse, an AI shopping agent designed to help users handle routine tasks and make purchases. Presented as an adorable bear-like character, the agent aims to automate tedious online shopping and administrative chores, though details about its full capabilities remain limited in this early hands-on coverage.

Background

Meta has been investing heavily in AI agents as part of its broader push into conversational AI, following similar moves by OpenAI, Google, and other tech companies. The agent economy is emerging as a key frontier for consumer AI applications.

Source
The Verge
Published
Sep 24, 2026 at 03:00 AM
Score
5.0 / 10