Meta is testing a premium subscription service on Instagram that includes features like anonymous story viewing and story rewatch analytics. This represents a significant shift in the platform's monetization strategy beyond advertising. The test could signal broader changes to social media business models if implemented widely.
Background
Social media platforms have traditionally relied on advertising revenue, but many are exploring alternative monetization strategies including premium subscriptions. Meta has been testing various paid features across its platforms as it seeks new revenue streams.
- Source
- TechCrunch
- Published
- Mar 31, 2026 at 02:10 AM
- Score
- 6.0 / 10