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Netflix plans to add a vertical video feed, use AI for recommendations

Netflix is launching a TikTok-style vertical video feed within its apps this month, expanding beyond traditional horizontal content. The streaming service also plans to implement AI more broadly for both content recommendations and creation purposes.

Background

Netflix is the world's leading streaming service that has traditionally focused on horizontal video content. The move toward vertical formats represents a significant shift in content consumption patterns.

Source
TechCrunch
Published
Apr 17, 2026 at 09:17 PM
Score
6.0 / 10