Netflix has increased prices across all subscription tiers by up to 12.5%, marking its second price hike since 2025. The ad-supported plan now costs $9/month (up from $8), Standard ad-free is $20/month (from $18), and Premium is $27/month (from $25). The company cites content improvements and new features like HDR10+ support and AI-generated ads as reasons for the increase.
Background
Streaming services regularly adjust pricing to balance content investment and profitability. Netflix remains the dominant player but faces increasing competition from Disney+, Max, and other platforms.
- Source
- Ars Technica
- Published
- Mar 27, 2026 at 04:30 AM
- Score
- 5.0 / 10