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OpenAI launches visual ads that appear alongside image generation results

OpenAI is launching visual ads that will appear alongside DALL-E image generation results, initially testing with a group of advertisers in the U.S. later this month. The move marks OpenAI's expansion into ad-supported monetization as it seeks additional revenue streams beyond subscriptions.

Background

OpenAI has primarily relied on ChatGPT Plus subscriptions and API usage fees for revenue. As the company scales its image generation product DALL-E, it is exploring ad-supported models similar to those used by competitors.

Source
TechCrunch
Published
Oct 5, 2026 at 11:14 PM
Score
6.0 / 10