Plex has partnered with Fandango to integrate movie theater ticket sales directly into its platform, targeting US users browsing titles currently in theaters. The move leverages Plex's 100+ million monthly streaming decisions and audience data to drive ticket purchases while offering studios and advertisers measurable attribution through Kochava.
Background
Plex is best known as a media server platform that allows users to organize and stream their personal media libraries. Fandango is one of the largest online movie ticketing platforms in the US, operating since 2000.
- Source
- Ars Technica
- Published
- Oct 16, 2026 at 05:22 AM
- Score
- 6.0 / 10