Plex is increasing its Lifetime Pass price by 200% to $750, making the one-time purchase significantly more expensive while pushing users toward subscription models. The company acknowledges the challenge of sustaining development with lifetime passes but has chosen to keep the option available at a higher price point. This follows previous price increases from the original $75 in 2012 to $250 in 2025.
Background
Plex is a popular media server software that allows users to organize and stream their personal media collections. The company has historically offered both subscription and one-time lifetime pass options for premium features.
- Source
- Ars Technica
- Published
- May 20, 2026 at 03:52 AM
- Score
- 6.0 / 10