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Pokémon card resellers have turned collecting into an online blood sport

A recent controversy involving content creator Natalie Roush highlights how Pokémon card collecting culture has been disrupted by resellers and the influencer economy. The incident sparked backlash from the community over leaked unreleased products and inflated resale prices, reflecting broader tensions between hobbyists and profit-driven sellers.

Background

Pokémon cards have experienced a major resurgence in popularity, leading to a booming secondary market where rare cards can sell for thousands of dollars. The hobby has increasingly been influenced by social media creators and resellers seeking to profit from the demand.

Source
The Verge
Published
Sep 26, 2026 at 08:00 PM
Score
6.0 / 10