Prediction markets like Polymarket and Kalshi are increasingly forming partnerships with mainstream media outlets and individual journalists to integrate betting odds into news coverage. The Golden Globes featured Polymarket odds, AP is licensing election data to Kalshi, and Substack has partnered with Polymarket to include prediction market data in newsletters. These platforms are now directly approaching individual reporters with partnership deals to produce content based on prediction market data.
Background
Prediction markets allow people to bet on the outcome of future events, and platforms like Polymarket and Kalshi have gained popularity for political and entertainment forecasting. These platforms are now seeking mainstream legitimacy through media partnerships.
- Source
- The Verge
- Published
- Mar 20, 2026 at 01:00 AM
- Score
- 5.0 / 10