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Publishers will be able to opt out of AI Search, thanks to new regulation

UK regulators have mandated that Google provide website publishers with an opt-out tool for its generative AI search features, with initial testing in the UK before a global rollout. This move addresses growing concerns about content usage in AI systems and could set a precedent for other jurisdictions. The development reflects increasing regulatory scrutiny over how AI companies use web content for training and search applications.

Background

Generative AI search engines like Google's SGE (Search Generative Experience) use web content to train their models and generate responses, raising concerns among publishers about content usage and compensation.

Source
TechCrunch
Published
Jun 3, 2026 at 10:58 PM
Score
6.0 / 10