Reddit CEO Steve Huffman stated during an earnings call that Google's AI-powered search modes are not driving traffic to Reddit, attributing a drop of over 1 million weekly referral search visits. The comments reflect broader concerns among publishers about how AI Overviews and AI Mode alter search behavior away from traditional click-through traffic.
Background
Google has been rolling out AI-powered search features including AI Mode and AI Overviews, which generate summaries directly in search results rather than linking to source websites. This shift has raised concerns across the publishing and content industry about declining referral traffic.
- Source
- The Verge
- Published
- Oct 30, 2026 at 06:19 AM
- Score
- 7.0 / 10