Rivian has begun delivering its R2 SUV, a crucial vehicle for the company's mass-market ambitions, with a starting price of $58,000 and plans for more affordable variants under $50,000 by 2027. The company aims to deliver 20,000-25,000 units by end of 2026, positioning it as one of the fastest-scaling EV launches in U.S. history. The launch comes during a challenging time for the EV market, with reduced regulatory pressure and the elimination of federal tax credits.
Background
Rivian is an American electric vehicle manufacturer that gained attention for its premium R1T pickup truck and R1S SUV, positioning itself as a competitor to Tesla in the EV market. The R2 represents the company's first attempt to reach a more mainstream market segment with lower price points.
- Source
- TechCrunch
- Published
- Jun 10, 2026 at 12:46 AM
- Score
- 7.0 / 10